Interview - Tammy Hembrow

Tammy Hembrow is a world renowned fitness, and social media icon. Known for her incredible body, fitness line, fashion and family, it is no wonder why Tammy is looked up to by millions!

What inspired you to start your journey with health and fitness? How has this changed your overall way of life?

I think I was living a pretty unhealthy lifestyle, the reason I decided to change was because I wanted to feel better. Feel better about myself, my body, my confidence, my energy and all the things that come with not taking great care of yourself. With fluctuating weight and untoned muscles, I was unhappy and realised I wanted to change my body but also change my life. My interest in fitness was inspired by how good I felt both mentally and physically but also the visible changes it was making to my body. I loved what I was able to achieve with some discipline and training.

You dropped out of Uni one month before graduating. How did you feel taking a leap of faith to focus on building your personal brand/ fitness empire?

I always knew I wanted to start my own businesses, I was confident in what I wanted to do and so taking the leap wasn’t that hard for me. I had a plan and believed in myself even when other people didn’t.

What led you to create Tammy Hembrow Fitness programs and the launch of Saski Collection? What's in store for the future of your businesses?

I’ve always loved fitness and fashion so having my two businesses Tammy Hembrow Fitness which is where I run all my fitness programs and Saski Collection, my athleisure clothing brand, marries my two passions. These take up the majority of my time, there are some other projects in the works that I’m really excited about but can't give details on just yet but let’s just say it’s my biggest project yet and I’ve been working on it for about a year now! I really think it’s something my audience will love.

With a following of 7.8 million Instagram followers and 1 million subscribers on YouTube; in what ways have social media not only played a positive role in the success of your businesses but in your life overall? 

Social media is not only a massive part of my brand and business but it built the foundation for my other businesses. It’s a new field that is proven to see results – people connect with people. 

Social media can be a cruel environment at times. How do you deal with haters and negative comments?

 I’m not going to lie it does effect me sometimes. But not as much these days as it used to. I have definitely grown a thicker skin. I don’t have time for that kind of attitude and I think sometimes people need to be reminded that I’m a person and I see their comments. So if you write something mean I will probably see it.

Do you ever feel pressured to uphold a certain image on social media?

Yes for sure, I think a big misconception is that my Instagram is a direct reflection of who I am. I don’t always look my best, I have nights where I’m up all night with the kids, I’m working,  or just having downtime. People can be quick to label me based on my looks but that is just one part of me. I pride myself on being a young mum who is educated and hardworking, but who also loves fashion and makeup. This is the person I want to show my followers, even though there is much more to me than those characteristics.

What has been some of your most rewarding and challenging moments in your career thus far? How do you define personal success? 

For me, I didn't just want to be the face of a brand, I wanted to invest myself in each step from initial research to designing and personally testing each product, I wanted to ensure the clothes and programs would be up to my standards, and my standards are high.  Because of this I had a lot to learn, a lot of work to do and the thing is it hasn’t gotten easier, I still make mistakes but I learn from them and try to do better. I think that’s what has enabled my businesses to grow, I love the feedback that I get from my customers and I listen to them. 

A lot of women in today's society deal with the struggles of perception. What advice would you give to someone struggling with comparison issues?

That’s a hard one, if it was my daughter I would be telling her to not compare herself to anyone because you don’t know their story. They too could be struggling, or have things in their life that nobody knows. People are too quick to judge these days with easy access to people’s lives online. I think we need to remind ourselves that you never get the whole story from what someone decides they want to share with you, and to mindful of how we perceive others.

What's it like working with Good American and being apart of the #GoodSquad?

I was honestly so honoured, Khloe Kardashian is a well known name in media and the fact that she wanted me to be a part of her squad was extremely flattering. I was lucky enough to meet her when I was shooting for Good American and she was so lovely! I believe in women supporting other women and she is a great example of that. I’m proud to be a part of her Good Squad and what it represents.

I love how you are genuinely open about your life, and tend to reflect on your childhood. Growing up in a big family, living on a farm etc. How have your humble beginnings helped shape you to be the woman you are today?

I think my childhood has been a little different to say the least but I definitely think it has shaped who I am today. It was full of fun experiences and imagination; today social media plays a big role in my career but I’m glad when I was younger it wasn’t a big aspect of my life. I think it was introduced to me at the right time.

How do you balance being a mother, fiancé, social media influencer, fitness guru and fashion entrepreneur all in one? What keeps you motivated?

I’m lucky I have a great family support system, because I'm such a hands on Mum. Reece and I work as a team parenting and supporting one another's goals so I'm really grateful for that. Saying that, with a new baby or babies it does take some time to figure out your routine. When I had my second baby I had to adjust to looking after two which I found extremely difficult at first and it was a lot harder than managing one. I had to try different ways of managing my time and planning schedules around being there as a mum, working out, and work. There is no set formula to balancing, you need to find out what works for you, your family's schedule and your lifestyle ... my best advice is trial and error, if it isn’t working try something new! This is one of the reasons I developed my home booty program because not everyone has access to a gym, or someone to watch their kids. For the days I can’t get to the gym I still like to get my workout in when the babies nap. Now I have a pretty good balance and Reece and I alternate watching the kids when the other wants to work out at the gym and we work this around our work schedules as well.

How is it having a partner who is just as passionate about fitness and fashion as you are? How does Reece motivate you to keep striving towards your goals?

Great we bounce ideas off each other and understand each others busy work schedules. It makes for a great team with raising our kids.

You are your own boss! What advice would you give to females who intend to follow in your footsteps? 

To work hard and that it’s definitely not easy. There are times when you may want to give up but when you own your own business there are often people relying on you. I would also say to start with what you have, starting is often the hardest part for most people. Do up a business plan, start to research what you need to know, each little bit ads up and there is no one way to start a business. 

Where do you see yourself in the next 5-10 years?

I see Saski Collection growing, I see Tammy Hembrow Fitness evolving into the digital space. I also definitely want to grow my family :)

Thank you so much for your time and your consideration Tammy!

Tammy Hembrow Instagram  

Tammy Hembrow Fitness Instagram  

Tammy Hembrow Website

Saski Collection Website 

Saski Collection Instagram 

Tammy Hembrow YouTube